We all know that ‘Summer’ = pop-ups.
And ‘pop-ups’ most often = London (which makes me quite jealous being up North in Manchester).
It’s San Miguel that will be running a pop-up event in London (starting tomorrow) with quite a lot of exciting activities.
The event will take place from 19th to 21st of July at One Marylebone in London where the brand invites its fans to immerse themselves into a world of rich experiences, featuring:
- Tastings of San Miguel beers, some previously unavailable in the UK
- UK premiere of the VR simulator Birdly that will make you believe that you are actually flying
- Instagram workshops with professional photographer Mike Kus who will give away the best tips and tricks to make the most of mobile phone shots
And many more!
Quite a nice initiative from the brand trying to push its experiential credentials, in line with customers’ growing preference for experiences over ownership.
Find out more here