The San Miguel Experience

We all know that ‘Summer’ = pop-ups.
And ‘pop-ups’ most often = London (which makes me quite jealous being up North in Manchester).

It’s San Miguel that will be running a pop-up event in London (starting tomorrow) with quite a lot of exciting activities.

The event will take place from 19th to 21st of July at One Marylebone in London where the brand invites its fans to immerse themselves into a world of rich experiences, featuring:

  • Tastings of San Miguel beers, some previously unavailable in the UK
  • UK premiere of the VR simulator Birdly that will make you believe that you are actually flying
  • Instagram workshops with professional photographer Mike Kus who will give away the best tips and tricks to make the most of mobile phone shots

And many more!

Quite a nice initiative from the brand trying to push its experiential credentials, in line with customers’ growing preference for experiences over ownership.

Find out more here

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