Give a bottle to someone? Boring! Give a bottle that speaks? GENIUS!
That’s pretty much the winning concept of the challenge organized by Absolut Vodka and Creative Social.
The famous Pernod Ricard brand called on agencies to create a new kind of bottle design.
Among the 28 ideas received, the winner stood out with an innovation that goes beyond the impersonalization of connected objects. It’s the agency Huge in NYC that came out with the crazy idea to add a microprocessor, Bluetooth chip and battery to the cap, which allows users to record a personalized message that will play when the bottle is opened.
High tech and personal at the same time, this bottle would make a perfect gift.
Aah technology… You can now talk to people through bottles of vodka… Viva 2016!
Message in a boooottle…
Click here if you want to discover the other amazing ideas of this contest!