Foster’s returns to its Aussie heritage with a series of short films featuring TV personality Rick Edwards
Foster’s , the UK’s number 1 lager, is bringing its Australian roots and sense of humour to the fore this month with a series of short films starring Rick Edwards.
Known for presenting a variety of Channel 4 and E4 shows including Tool Academy and Freshly Squeezed, Rick Edwards recreates for the beer brand the trials that the two Foster brothers endured 127 years ago to create the perfect lager.
The films, which aim to provide a real insight into the iconic Australian brand, see Rick undertaking a series of challenges ranging from transporting giant blocks of ice and constructing machinery involved in the brewing process, to tracking down legendary Australian yeast.
“Beer is close to my heart, and ice cold beer even more so. I don’t think beer drinkers realise the lengths that William & Ralph went to back in 1888 to create Foster’s. The opportunity to recreate their trials in the outback was an exciting one, and I’m pleased to be able to give everyone the beer education I’ve just had! “said Rick Edwards.
Check out the 3 videos documenting Rick’s journey in the outback here: