Get rid of your bitterness for a beer


The beer brand Farnham Ale & Lager has been touring around beer festivals this summer with a mysterious object…

A can vending machine with the message ‘Criez votre amertume et on la remplace par de la bonne’ meaning ‘Shout your bitterness and we’ll replace it with a good one’.

You get the idea. To get a fresh can of beer, no need to pay or sweat, you just need to shout really loud! The louder your yell is, the more bitter your beer will be.


Farnham Ale & Lager is already known for using its bitterness in adverts. Remember the legendary football match between Brazil and Germany the last World Cup?! Well…

Farnham bitter football germany brazil

Agency: lg2

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