Pint in the sky with John Smith’s

As we just read that a new moon tonight would give another chance to see Perseids meteor shower lighting up UK skies (to be fair we have doubts since it hasn’t rained that much since a long time – well, yesterday) we thought it would be a good idea to talk about stars.

John Smith’s, one of the most successful ale brands in the UK (not Pocahontas’ John Smith, duh) recently acquired the first ever pint glass shaped constellation to give ordinary men the chance to be turned into stars.

Wait, what?
Well, this pint shaped constellation is made up from 100 stars and the beer brand is offering the chance to own one of them.

john smiths constellationThis digital activation, Constellation, is part of a broader campaign called “Only Ordinary By Name” which celebrates those who, like John Smith’s, are ordinary by name but have hidden extraordinary talents.

The brand invites those people to upload a short video of them showcasing their special skill to johnsmiths.co.uk, to be in with the chance of winning their very own piece of the universe.

Constellation john smiths

Once shortlisted, the talented star owners will then be featured in a video on the digital platform alongside the very star that belongs to them, so that consumers can follow the full story of the constellation online.

What ale lover wouldn’t want their very own piece of the universe’s first ever pint glass shaped star constellationit’s a real talking point and something we think our consumers will be chatting to their mates about in the pub” commented Ifeoma Dozie, at John Smith’s.

It is YOUR time to shine. 

Source

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