Celtic punk band The Pogues to launch their own whiskey

If you never heard about The Pogues, here’s what they were famous for.

This celtic punk rock band (??) formed in 1982 in London by singer Shane MacGowan became internationally famous in the 80’s and early 90’s.

The band was specialized in Irish folk music, which might explain why West Cork Distillers, one of the only three independent whiskey distilleries in Ireland, decided to partner with them to launch an… Irish whiskey. Apologize for the excessive use of Irish/Ireland in that last sentence.

the pogues

Crafted by distillers Barry Walsh and Frank McHardy, this 40% ABV whiskey is Ireland’s highest malt-containing blended Irish whiskey, with  blend of grain and 50% single malt Irish whiskey.

John O’Connell, co-founder of West Cork Distillers, said “We wanted to create an Irish whiskey with global appeal, which isn’t without its challenges”. He added: “The Pogues offer a perfect partnership as they share many of the same values as our company such as an independent spirit, a slightly unorthodox approach and a commitment to quality, as well as success on the international stage“.

They also share the same love for whiskey: if you investigate on Youtube, you will find a few songs of the band referring to the spirit!

This brand, with its black rock-n-roll packaging targets a younger audience than whiskey brands generally do: 25 to 35 year olds.

On the palate, the whiskey provides an aroma of malt, cracked nuts, almond and a slight sweetness. According to the press release, its “smooth intensity delivers a palate that is malty and floral with a mild chocolate taste and lingering citrus”. Yummy!

The brand was launched last Friday in London, at the Boogaloo bar.The UK price will be about £30.

So what’s the craic? Fancy a whiskey you leprechaun?

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