Kronenbourg 1664 unveils new limited edition packaging

A pretty busy summer for Kronenbourg 1664.

Part of its #LeBigSwim campaign Kronenbourg 1664 is launching a limited edition packaging in a range of formats, set to hit the shelves in the UK in July.

This new packaging highlights the beer Alsace roots with a design that champions its provenance and the Strisselpalt hops from the French region that gives Kronenbourg 1664 its unique taste.

The tagline “Vive les hops d’Alsace” also highlights the brewing experience, showcasing the brand’s heritage and authenticity.

Kronenbourg 1664 alsace

Associated with the famous footballer Eric Cantona, no wonder that this new campaign will catch the attention of the beer’s male target with the next major sporting events on the horizon.

“We want to remind consumers that Kronenbourg 1664 delivers a superior taste thanks to the hops from Alsace, so we have paid tribute to these with this new limited edition packaging.” said Craig Clarkson, Category and Trade Marketing Director – Off Trade at Heineken.

Vive les hops d’Alsace. Vive l’Alsace. Vive la France.

 

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