Tomorrow is Father’s day and we might have the perfect gift for you. Well, you father.
The Danish beer brand has just entered the beauty market with a series of male grooming products made from beer.
It might sound surprising and our first thought was: why would someone want to smell like beer?
It’s obviously not about the smell (duh) but because Carlsberg lager’s main ingredients – barley, hops & yeast – are packed with vitamine B and silicium that have beautifying properties for hair and skin.
Basically, each product in the Beer Beauty Series contains half a litre of real Carlsberg beer.
Carlsberg Brewmaster Erik Lund explains: “The beer is freeze-dried into a powder, and then mixed with organic ingredients in order to create a unique series of products: shampoo, conditioner and body lotion.”
The range of shampoo, conditioner and body lotion is available at thirstforgreat.com, but be careful it’s a limited edition! Oh, and it’s 64€.
It’s beauty from beer!