For those who don’t know, Prosecco is a sparkling wine from north-east Italy.
For those who know and fancy a refreshing glass of Prosecco during summer, you better start storing bottles before it’s too late!
The world consumption of Prosecco has significantly increased since 2013: the Italian wine has been outselling Champagne for two years. Thanks to a good communication and more affordable prices, Prosecco has become a serious competitor to the cheapest Champagnes, especially in the UK and the USA, the two most important markets for Champagne.
Unfortunately, according to Bisol, the principal supplier of Prosecco, the wine could be out of stock this summer. Due to its increasing popularity and a poor harvest in September 2014, Prosecco might become an exclusive an rare alcohol this summer. A lot of vines were newly planted and ended up soaked, which led to rotten grapes and decreased yields by half in some cases.
Roberto Cremonese, export manager of Bisol declared that “we’ll find out how big the problem is in August when the brokers release their stock”. He added that the wine brokers could take advantage of this opportunity to raise their prices by 50%.
Bad news for Spritz lovers.
However, the Consorzio di Tutela Prosecco DOC rejects this statement. According to Prosecco’s governing body, quantities are in fact 17.9% higher than last year.
Who to trust? Facing uncertainty, we decided to buy as many bottles of Prosecco as we could carry with our tiny arms. What are you going to do?