The bottle with a mission

How can Heineken attract more tourists to its brewery?
The answer is as simple as using its own bottle. As a GPS.

It’s a huge treasure hunt that launched Heineken this week in Amsterdam’s streets with the help of the agency JWT.

The rules? Just follow the Heineken bottle equiped with a GPS that will guide you to the Heineken Experience.

How does it work?

Heineken bottle GPS

“Handing out flyers is not very Heineken, so we wanted to play on the brand’s famous inventiveness, wit, and pioneering spirit and create something that stands out for potential visitors… “ said Dirk Lubbers, Manager of the Heineken Experience.

Enough, let’s watch the video:

Heineken invites every participant in a interactive journey and involves them straight in the core of the campaign giving them a real role to play.

Innovative, dynamic, surprising: we think it’s pure genius.

 

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