Probably the best poster in the world

On that we agree.

The Danish brewer Carlsberg has recently launched an intriguing new billboard.

Probably the best poster in the world Carlsberg

This new 12x6m interactive poster, placed near the Old Truman Brewery on Brick Lane in London, features the line “Probably the best poster in the world”.

But this slogan written over the iconic green background isn’t what gained the attention of passers-by. Look closer, yes, you got it, this is a beer tap proudly staring at you in the middle of the poster offering you half a pint of Carlsberg for free (wait what? well, better than nothing).

What a brilliant idea.

We’re suddenly really thirsty.

 

 

 

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